The Anti-Moé Brigade vs. The Moé Fandom


Time Enforcer Anubis here with more on moé!

Being fans of obscure media (At least, obscure in relation to more generally-accepted media), some infighting will occur within the fandom. Arguments are inevitable between individuals who are passionate about a particular subject. However, at the end of the day, those people should be able to accept each other as members of the same fandom, and work together to better it.

The Anti-Moé Brigade doesn’t seem interested in this.

While hatred of moé can sometimes be seen as a simple preference (Some hatred is founded on misconceptions that have been taken for fact), the Anti-Moé Brigade often doesn’t just hate moé. The fans often fall victim to the vitriol put forth by the Anti-Moé Brigade. Moé fans have been called “Man-children,” “pedophiles,” variations of the word “pervert,” have been accused of being sexist or consuming sexist media, and have generally suffered a lot of bullcrap from the Anti-Moé Brigade.

The thing is: Most moé fans just want to enjoy their anime. Why else would anti-moé sentiment be so widespread compared to pro-moé sentiment? The Anti-Moé Brigade certainly has the advantage when it comes to publicity. Many prominent figures within the Western fandom have spoken out against moé. However, they’re not quite happy with that. Certain elements within the Anti-Moé Brigade see fit to insult, troll, or in some cases, even harass certain pro-moé fans.

It gets out-of-hand sometimes. Seanver (whose site used to be in the blogroll) cited constant harassment from certain members of certain blogs for pro-moé articles he had written months ago as one reason he shut his site down. It’s sickening to me, to think that some fans take sadistic pleasure in harassing people who simply don’t agree with them and further, believe they are just in doing so.

I’ve pulled this adage out twice before and will continue doing so until everyone gets it:

“We all share a passion for the same medium and many of the same activities. However, a number of us need to be reminded that what we do and enjoy is found by many to be childish, silly, or creepy. Therefore, it is important that we ultimately stick together as anime fans and not cut each other down because somehow your cartoons are better than my cartoons, his cartoons, or her cartoons.”

It’s incredibly easy to simply talk crap on someone until they agree with your viewpoint (Or in Seanver’s case, disappear into seclusion). It takes no tact and no intelligence to do so. Calling people names because they don’t agree with you about cartoons doesn’t make you an intellectual, no matter what cartoons you like versus what cartoons they like. While many moé fans prefer to simply enjoy their anime, despite the Anti-Moé Brigade, the things I see, hear, and read are just too ridiculous for me to keep quiet about.

If there’s one thing the Anti-Moé Brigade know how to do, it’s promote their own movement. What better way to make your cause seem just than to demonize, harass, and make the opposition seem like worse people, all the while hiding behind the guise of trying to save the anime industry? Though evil, it’s a pretty clever strategy, on paper. However, it doesn’t hold up when challenged.

Problem is, it isn’t challenged often enough. When someone on the outside looking in sees the moé debate, and sees one side being accusatory while the other side is quiet on the issue, it presents a skewed view of the situation, and while ignoring the name-calling and insults may be the proverbial “high road,” it only ends up succeeding in making the Anti-Moé Brigade look unopposed.

While taking the high road might be commendable in the face of insults and name-calling, if we want things to change, we need to take action and speak out against the Anti-Moé Brigade and their rhetoric.

‘Till next time!





19 thoughts on “The Anti-Moé Brigade vs. The Moé Fandom”

  1. The problem is that these folks are NOT anti-moe fans, in fact I question whether most of them are anime fans at all. They spew hate and criticism and seldom if ever have anything positive to say, not only about moe but about anime in general. I asked one of them recently if he liked anything about anime at all, and if he found most anime to be vile, disgusting and full of pedophilia references, then why did he continue watching it. It took several attempts to evoke a response at all, at which time he simply said “of course I’m a fan … I posting here aren’t I”. He never made a single positive comment – these my friends are NOT fans period!

  2. I agree well not that they arent fans but that the subject matter that lead them to anime in the first place is no longer being made. just imagine if all of a sudden most anime was just about card games? that would piss even me off.

  3. I’d be hesitant to not call them anime fans. Many of them are fans of anime, just not contemporary anime and, while hateful they may be, they’re still anime fans in some regard. However, between the moé fans and the Anti-Moé Brigade, the moé fans (In Japan, where it counts) are the ones who are buying anime and merchandise, and the industry will cater to them for that reason, leaving the Anti-Moé Brigade behind, unfortunately for them.

    The ones who have nothing positive to say about anime at all aren’t fans, but they’re just one subset of the Anti-Moé Brigade.

  4. A lot of them aren’t really anime fans but fans of old robot toys & monsters (which I actually love) but because they feel that they’re not being catered to (which is BS since there’s more of those type of toys being made than ever). Many are just bitter at getting older and knowing about THE TRUTH of what Japanese otakuu really like.

    The thing is, I ALMOST was one of those types in the early 2000’s. I vowed never to be a become old school anime fan. Yes, there’s stuff from the past I’m nostalgic for but I happen to absolutely LOVE what’s out now. Funny how the late 90’s/early 00’s when A LOT of people got into anime, that was actually my low point.

    Sorry but stuff like Cowboy Bebop didn’t do it for me.

    1. My thing is, I grew up on the kind of anime these people are into. Back when Toonami was a thing, stuff like Robotech, Gundam, and Voltron was big to me. Hell, Zoids (Both Chaotic Century and New Century) got me into model building, and was my favorite anime for a long time.

      Even Cowboy Bebop was awesome to me, back when Adult Swim was still good. However, back then I also watched shows like Sailor Moon, Tenchi Muyo, Cardcaptors, and even Hamtaro, so I had realized that anime was much more than just action shows. Perhaps these people never had the same realization.

  5. The biggest falsehood put forth by the anti moe crowd is that moe “steals” resources away from “good” anime. The truth is, even if moe suddenly vanished, the money would go towards more proven earners, like shounen. We wouldn’t be getting more Cowboy Bebop, Ghost in the Shell or Redline, because those were all failures domestically. Instead of complaining, anti moe people should be thankful that moe was there to help keep the industry afloat. Moe is contributing to the anime industry, bring in new fans and ensuring there is a future. I love 80’s action anime, but I’m not delusional enough to think that alone will pay the bills.

    It’s funny that over in the video game industry, people complain about Call of Duty and bald space marines dominating everything. If people would just enjoy what appeals to them and spend less time finding things to complain about, they’d be happier.

    1. Why does everyone think Bebop did poorly in Japan? Show did gangbusters, got a movie, live shows, and a ton more. It was riding strong between 1999-2001. Like, even normal people watched it. When I was studying in this country (Japan) in 2009, one of the first things people in Manga Club asked me was if I had seen Cowboy Bebop. It’s still relevant–it got a slick DVD re-release just a few years ago.

      GITS came in the middle of the burgeoning moe movement but still has a strong devoted following over here. I mean, you get tons of people parodying the 2nd Gig opening on nico…

      But yeah Redline was a complete flop.

      1. It wasn’t a Redline level flop, but Bebop didn’t cause a revolution either. We didn’t get a bunch of Bebop imitators (excluding Outlaw Star). So it seems illogical to me that some Western fans demand that Japan make more shows like Bebop. It was a unique show, but its time came and went.

        It’s like if the Japanese demanded that Hollywood make more movies like Blade Runner and Streets of Fire. I agree with the sentiment but I don’t think it’s realistic.

        1. Heh, except Japan went and made their own Blade Runner and Streets of Fire (Megazone 23 and Bubblegum Crisis).

          So with that logic, America should make their own Cowboy Bebop styled show.

          1. Very true, and with the right team behind it, it could probably be a very good production.

            Thing is, #1: Because cartoons in America are generally looked upon as either children’s programming or comedy programming, with few successful examples of anything else, that kind of thing could never become a mainstream success in America either. It might become popular with the Anti-Moé Brigade, but that brings me to my second point…

            #2: The Anti-Moé Brigade doesn’t just want another Cowboy Bebop. They want something that will “legitimize” anime to mainstream Americans, and an American-made Cowboy Bebop styled show doesn’t accomplish that.

        2. Outlaw Star was made at exactly the same time as Bebop by the same studio so it’s not an imitator.

          I never said Bebop caused a revolution (No anime after Evangelion has done that. Not even Haruhi or Madoka.) but it was very popular and rode a wave of popularity for a good few years, which is better than most anime.

  6. When Redline drops, you’ll see lots of praise and accolades from British reviewers and soured American fans, but the industry won’t take much stock in that. I think that when it fails to live up to projected sales that these people will just bitch (more) that it’s “proof” that moé is ruining anime.

    I’m assuming your handle is a reference to the great Char Aznable.

    1. I will not deny for a second that I need to get laid. However, when it comes to the moé debate, I refuse to simply accept the status quo. Perhaps it’s time the Anti-Moé Brigade had some opposition. If they can’t handle a little competition, they shouldn’t have started anything, quite frankly.

      In the immortal words of Lil’ Jon:
      “Don’t start no shit, it won’t be no shit.”

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