Why the Anti-Moé Brigade Suppresses the Moé Discussion.

I’ve mentioned previously how the Anti-Moé Brigade has worked to suppress moé discussion: They’re dismissive, derisive, they spread negative connotations without thinking, and they ostracize moé otaku from the greater anime community.

Why, though? Why actively suppress legitimate discourse about any aspect of anime discussion?

When you look at it, the Anti-Moé Brigade exerts a degree of control over the anime community at large. Several influential individuals and organizations within the anime community are anti-moé, making it easy for those vocal about being anti-moé to express that sentiment without retaliation, and making it difficult for the moé fandom to express their enjoyment of moé without a backlash.

While it’s easy to simply curl up and accept that this is just the way things are within the anime fandom, there’s no reason for it to be this way. However, the Anti-Moé Brigade has a vested interest in keeping the Western anime community skewed toward anti-moé-ism. So long as they can keep it in the back of the anime community’s mind that moé is “sexist,” “pedophilic,” and “destroying anime,” they don’t have to back up anything they say about moé. Their opinions become the popular gospel within the anime community without them having to have any basis whatsoever.

When you look into it and examine the behaviour of the Anti-Moé Brigade, their agenda to suppress moé discussion comes off as scarily Orwellian. Their arguments often reek of “doublethink” (Moé is a hyper-niche in Japan, making it harmful to anime, but also somehow has large enough a fanbase for moé to be a major factor in Japan’s declining birthrate.). They use a kind of “doublespeak” to twist the meanings of words to their convenience. They selectively interpret the history of anime to reinforce their statements. Their treatment of lolicon fans borders disturbingly on the concept of “thought police.” Active suppression of the moé discussion is just another part of this Orwellian behaviour.

Their prolific position within the anime community gives the Anti-Moé Brigade free reign to mold the anime community to suit their wishes. The themes present in Evangelion or Ghost in the Shell are subjects that are acceptable to discuss legitimately, but moé is not. Moé is something to be suppressed, with the hope that suppressing it and any discussion about it will make it go away.

Speaking as an anime fan who values intellectual discussion about anime, I cannot stress how much the moé discussion needs to happen. At this point, moé is too big and has affected the anime industry too much for us to continue not talking about it, and the only way we can all come away from this discussion more enlightened anime fans is for us to have a legitimate discourse with both sides evenly represented and on equal footing. However much the Anti-Moé Brigade may claim to be “intellectuals,” the fact that they seek to altogether do away with a discussion that not only stands to make us all more enlightened anime fans, but may be one of the most important discussions the anime community can conceivably have at this point in the anime industry’s history, is extremely suspect.

By being dismissive, derisive, vilifying and ostracizing moé fans, and altogether ridiculing or stifling any moé discussion that isn’t wholly negative, the Anti-Moé Brigade is doing a good job at being the single most harmful force right now to intellectual, enlightening discussion within the anime community.

The Anti-Moé Brigade is not going to start the moé discussion.

We have to.

We, the moé fandom, are the only ones who can start what is quite likely the most important dialogue that the anime community can have today.


Stay frosty.




2 thoughts on “Why the Anti-Moé Brigade Suppresses the Moé Discussion.”

  1. Brillant writing as usual.

    As I’ve said too before, there’s a need for fans of moe/ecchi/lolicon/whatever to not be afraid to say that they legitimately enjoy such material and don’t need to cower when certain people in the western fandom question their tastes as if they have a mental illness.

  2. Just discovered this blog today. Excellent stuff. It covers a lot of why I’m hesitant to even use the word “moe” in discussion, because it has so much baggage attached to it, I’m not even sure if any two people would be working with the same definition. And that would lead to a semantics sidetrack that derails the whole discussion.

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