At the end of the day, we’re all anime fans. We’ve all got this one thing in common that we’ve formed a community around because it interests all of us. I think that’s amazing. It’s fantastic to have a community based around a common interest because that opens up infinite possibilities to share our personal interests with each other, and gain a perspective on the interests of other people. That’s what I love about fandom, and most people, like me, want fandom to grow and thrive.
It’s just that some of them have a funny way of showing it.
Hostility is a major issue within the anime fandom right now. People are legitimately nasty to other people because they like different cartoons. It always disappoints me, no matter if it’s the Anti-Moé Brigade of the moé fandom doing it. What disappoints me most, however, is the two-faced attitude some fans have toward this hostility.
Back when the swimming commercial was released, a lot of people (Some in very high places) spoke out against some moé fans’ hostility toward fujoshi. The outcry was justified, and even I spoke out about it, because hostility in the anime community is bad no matter who it’s coming from, and I’ll be the first to dissociate myself with the moé fandom if it were to suddenly base itself in hatred of fujoshi in a unilateral fashion (I realize this is basically impossible). When the Free! anime was announced, however, very few of those same people were speaking out against the Anti-Moé Brigade’s hostility toward moé fans. Suddenly, the zeal to “fight hostility within the fandom” vanished, and almost nobody who was hard-up on being anti-hostility when fujoshi were under fire wanted to come out and support the moé fandom. Out of one side of their mouth, they were saying, “I hate to see immaturity and hostility in the fandom,” and out of the other side of their mouth, they were saying, “Moé fans get anime they want all the time, so they’re privileged and deserve to be taken down a peg.”
I’m sorry, but this doesn’t work. These are diametrically opposed viewpoints. You cannot be “against immaturity and hostility in the fandom” but ignore the immaturity and hostility leveled against moé fans. No way. You can’t declare something negligible because you think it’s negligible. All these people prove about themselves is that, rather than being actually against hostility, they’re only against hostility toward segments of fandom that they like (Or, rather, segments of fandom they don’t hate). They only pay the issue lip service.
Bottom line: You can’t claim to fight against hostility in the anime fandom, but sit twiddling your thumbs while moé fans are being called pedophiles, sexists, misogynists, and deviants by the rest of the anime fandom, are constantly the butt of the joke within the fandom, and are basically treated as second-class citizens, while people play all of that off as, “Well, moé fans are privileged, so they don’t deserve to be treated with respect by the rest of the fandom.”
Fight hostility or don’t fight hostility, but when you fight some hostility, but support other hostilities, you are part of the problem, and none of us should have to tolerate that level of hypocrisy, especially from professionals within the community. When you sign on to fight hostility, you sign on to fight all hostility, even against people you don’t like, because hostility within fandom is toxic, no matter who it’s against.
Hostility is the only thing with the power to kill the fandom, and when people claim to be in the fight against hostility, animosity, and antagonism in the anime community, but implicitly (Or explicitly) support it against certain segments of fandom, they’re only adding to the problem and they should be ashamed of themselves.
See the hypocrisy in action for yourself:
http://www.animenewsnetwork.com/anncast/2013-03-08 <- This is an episode of ANNCast recorded not long after the swimming commercial was released. At 33:52, Zac Bertschy comments on the reaction to the commercial, saying that he dislikes immaturity and hostility within the fandom tremendously and that “it makes him kind of depressed,” and that “fans should embrace each other. They shouldn’t try and draw all these stupid lines and insult and ostracize each other. It’s fuckin’ dumb.”
https://twitter.com/ANNZac/status/327822501289811968 <- This is a tweet from Zac Bertschy not long after Free! was announced.
I guess it’s only “immaturity” and “hostility” when it’s coming from the moé fandom.
So, what do we call it when it’s aimed at the moé fandom? Justice? Retribution? Comeuppance?
When it’s coming from people who would be defending any other segment of fandom from perceived slights by the moé fandom, we call it hypocrisy. We call it insincerity. We call it two-faced.