Operation 21ST Phase Five: Moé As a Type of Appeal

This article is part 5 of a 5-part series on moé as it appears in anime community discourse.

At its broadest, moé represents a type of appeal. Whether through an aesthetic choice, a character’s personality traits and the tropes surrounding him/her, a bond created between the character and the viewer, or a combination of the three, moé is, at its most basic level, a type of appeal.

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Operation 21ST Phase Four: Moé As a Feeling

This article is part 4 of a 5-part series on moé as it appears in anime community discourse.

Have you ever encountered a character that just hit all the right spots? A character you felt a connection with on a personal level? A character whose smile made you smile? A character whose sadness made you sad? Have you ever encountered a character you fell in love with?

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Operation 21ST Phase Three: Moé As a Series of Tropes

This article is part 3 of a 5-part series on moé as it appears in anime community discourse.

Moé characters are often described archetypically. Taiga Aisaka is a “tsundere.” Belldandy is a “yamato nadeshiko.” C.C. is a “kuudere.” The archetype- and trope-driven nature of moé goes two ways in discussion. On one hand, the moé fandom can look at character archetypes as a way to easily describe a given character’s personality in a basic way. On the other hand, the Anti-Moé Brigade often looks at tropes and archetypes in moé as a negative thing, creating a rift between the two subsets of the anime community.

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Operation 21ST Phase One: “Moé As a Genre”

This article is part 1 of a 5-part series on moé as it appears in anime community discourse.

In discussions among members of the anime fandom, “moé” is a term that is used to describe several different aspects and elements of anime. At times, this can be confusing at best, and at worst, derail legitimate discussions, turning them into superficial semantic arguments. This is where Operation 21ST comes in.  The objective of this operation is: To examine and discuss the various ways the word “moé” is used throughout anime discussion.

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