Time Enforcer Anubis here with more on moé!
No matter what your personal definition of moé is, I’m sure everyone can agree that the purpose of moé, generally speaking, is to make characters appeal to the viewer. It’s a group of strategies employed to endear characters to the viewer. According to the Anti-Moé Brigade, however, moé is killing anime. How is it that a simple group of tropes meant to make characters more compelling to viewers is what’s killing anime? As far as I see, moé can only be good for anime.