Operation 21ST Phase Five: Moé As a Type of Appeal

This article is part 5 of a 5-part series on moé as it appears in anime community discourse.

At its broadest, moé represents a type of appeal. Whether through an aesthetic choice, a character’s personality traits and the tropes surrounding him/her, a bond created between the character and the viewer, or a combination of the three, moé is, at its most basic level, a type of appeal.

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