Operation Shion Fujino Phase 2: Moe in Ecchi

OPFUJINO2

Images included in this article may be explicit in nature.

Ecchi anime is often conflated with moé and vice-versa. While the two are not one in the same, it’s important to understand where moé and ecchi intersect and how the two interact with each other to understand how sexuality and moé compliment and detract from one another.

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Operation Shion Fujino Phase One: Introduction

OPFUJINO2

Images included in this article may be explicit in nature.

Sexuality is perhaps one of the most hotly-contested aspects of moé. Some say it’s normal. Some say it’s creepy. Some are quick to deny that it’s even a part of moé.

Regardless of where we stand individually on the issue, the fact is, if we’re going to have the moé conversation, all of us will have to deal with opinions we disagree with, have conversations we might be uncomfortable with, and question our own beliefs, as well as the beliefs of others.

Where does sex fit into moé? Does sex fit into moé? What about fetishization? Is sex a part of moé love, or are they separate? Operation Shion Fujino seeks not to definitively answer these questions, but to start the discussion that will answer them.

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Fujoshi Are Not the Enemy

The recent “Sexy Swimming” commercial released by Kyoto Animation offshoot Animation Do has sparked some controversy within the fandom. Some moé fans feel betrayed by the simple idea that KyoAni might do an anime that isn’t moé. Further than that, they feel disgusted that not only might they do something not moé, they might do something that caters specifically to fujoshi, as seen with the commercial.

This has caused somewhat of a rift between moé fans and fujoshi, but this isn’t the way it has to be.

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