The Anti-Moé Brigade and The “Loser” Narrative

Pathologization of otaku is a thread that runs deep in Anti-Moé Brigade rhetoric. It makes sense: If you can convince people that only terrible people can conceivably like a thing, you’ll succeed in vilifying that thing. As a result, people who subscribe to Anti-Moé Brigade thinking often fixate upon the most egregious and weird examples […]

Taskforce M.O.E.: A Negative Force?

I’ve been accused in the past of being a negative element of the anime fandom, and that really baffles me, considering all the positive feedback I’ve gotten for Taskforce MOE, and all the personal “thank-you”s I’ve gotten from people who, through Taskforce MOE, I’ve helped to overcome their hang-ups about loving moé, especially considering that […]

Everybody’s Database

When talking about otaku and moé, detractors tend to like bringing up terms like “database” and “checklist mentality” to describe the way moé fans consume their media. They see the proliferation of moé as an abandonment of narrative and a reduction of works to a database of traits. Perhaps, however, this “database” is simply a […]

On “Pandering”

It’s no secret that I hate the word “pandering” as it’s used by the Anti-Moé Brigade. Further than that, however, it’s often a poor word to use in the way it’s used due to its meaning and connotation. The way it’s used makes it really easy to obfuscate one’s meaning, or to say something that […]