Operation 21ST Phase Four: Moé As a Feeling

This article is part 4 of a 5-part series on moé as it appears in anime community discourse.

Have you ever encountered a character that just hit all the right spots? A character you felt a connection with on a personal level? A character whose smile made you smile? A character whose sadness made you sad? Have you ever encountered a character you fell in love with?

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Moé and Emotion


There’s something to be said about a show that can draw a genuine emotional response from the viewer. When every element of a show, from the story, to the characters, is working to make the viewer feel a certain way, and succeeds, it’s a testament to the kind of power a well-crafted anime has. At times, moé is a major factor in playing with the viewer’s emotions.

Two anime in particular, Clannad and School Days, have managed a strategic use of moé that, coupled with the show’s story, tugs at just the right heartstrings at just the right time to elicit a true emotional response out of me.

This article with undoubtedly contain hardcore spoilers for both Clannad, Clannad: After Story, and School Days.
Hit the jump and don’t say I didn’t warn you.

Continue reading “Moé and Emotion”