Kyoto Animation recently announced Free!, which is the actual real anime of the commercial released a month ago. Like the commercial before it, the announcement caused quite an uproar in the anime community. Fans of all kinds are making varying levels of buzz about the news, but one group is conspicuously loud about it, and no, it isn’t the moé fandom this time.
The recent “Sexy Swimming” commercial released by Kyoto Animation offshoot Animation Do has sparked some controversy within the fandom. Some moé fans feel betrayed by the simple idea that KyoAni might do an anime that isn’t moé. Further than that, they feel disgusted that not only might they do something not moé, they might do something that caters specifically to fujoshi, as seen with the commercial.
This has caused somewhat of a rift between moé fans and fujoshi, but this isn’t the way it has to be.