There’s a mindset that’s recently become pervasive within the anime community (Especially within the Anti-Moé Brigade) that irks me particularly, not only because it paints moé fans as mindless consumers, but because it shows an immense disrespect for the creators involved with the anime industry.
The recent “Sexy Swimming” commercial released by Kyoto Animation offshoot Animation Do has sparked some controversy within the fandom. Some moé fans feel betrayed by the simple idea that KyoAni might do an anime that isn’t moé. Further than that, they feel disgusted that not only might they do something not moé, they might do something that caters specifically to fujoshi, as seen with the commercial.
This has caused somewhat of a rift between moé fans and fujoshi, but this isn’t the way it has to be.