On Archetypes and Heuristics

One of the major criticisms of moé is how common and endemic archetypes are to it. Anti-Moé Brigadiers argue that the prevalence of archetypes is shallow and that archetypical characters are built only to pander to otaku fetishes. Archetypes, however, might be a much more natural development than the self-proclaimed intellectuals of the Anti-Moé Brigade […]

Operation 21ST Phase Three: Moé As a Series of Tropes

This article is part 3 of a 5-part series on moé as it appears in anime community discourse. Moé characters are often described archetypically. Taiga Aisaka is a “tsundere.” Belldandy is a “yamato nadeshiko.” C.C. is a “kuudere.” The archetype- and trope-driven nature of moé goes two ways in discussion. On one hand, the moé […]