Otaku Appeal is a Brand Advantage

In the coming years, brands that appeal to otaku will have a significant advantage over ones that don’t. This will not be limited to Japan. It will be worldwide, but especially in the United States. We’ve already seen… Read More

Anime Brand Mascots Turn Customers into Fans

We’re in a subculture where people literally proclaim that a brand is their “waifu.” Miku Hatsune is listed on 1,562 users’ waifu list, according to mywaifulist.moe, a relatively niche website. Miku is a mascot character, meant to promote… Read More